Issues With Water Quality: How Do We Get Our Fellow Citizens to Care?

Abstract

Research in how people attend to, process and recall information tells educators that there are better ways to present the case for clean aquatic environments so citizens will understand, appreciate, and care for water resources. Gone are the days of shocking the public with photos of dying fish or burying them in mountains of scientific facts. From creating a story to using tangibles and intangibles to weaving explanatory chains with appropriate metaphors, this chapter presents thirteen components of a well-designed message to present to an audience, a board or a grant provider.