Job Searches via Social Networking Sites: Employed Job Seekers Intentions

Job Searches via Social Networking Sites: Employed Job Seekers Intentions

Norazah Mohd Suki (Universiti Malaysia Sabah, Malaysia), T. Ramayah (Universiti Sains Malaysia, Malaysia) and Michelle Kow Pei Ming (Universiti Sains Malaysia, Malaysia)
DOI: 10.4018/978-1-61350-168-9.ch022

Abstract

This chapter aims to examine the factors influencing employed job seekers’ acceptance of social networking sites as a job search tool. It was found that perceived usefulness and perceived enjoyment are positively and significantly related to the behavioral intention to use social networking sites as a job search tool, whereas perceived ease of use is not positively and significantly related to the behavioral intention to use social networking sites as a job search tool. The study implies that the developers of social networking sites need to provide additional useful functionalities or tools in the social networking sites to help users of social networking site with their job searches. There needs to be an assurance that social networking sites will not disclose an individual’s private and confidential information without his or her consent.
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Background

Conceptual Model and Hypotheses

The Technology Acceptance Model is a highly validated model and was tested by many researchers in their study (refer to Figure 1). This research also bases its model on the extended TAM model by Tong (2009) but introduces an intrinsic motivation variable which is perceived enjoyment (refer to Figure 2).

Figure 1.

Technology Acceptance Model (TAM)

978-1-61350-168-9.ch022.f01
Figure 2.

Proposed research framework

978-1-61350-168-9.ch022.f02

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