MLA
Barnes, Stuart J., and Eusebio Scornavacca. "Key Issues in Mobile Marketing: Permission and Acceptance." Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, IGI Global, 2009, pp. 257-268. https://doi.org/10.4018/978-1-60566-054-7.ch023
APA
Barnes, S. J. & Scornavacca, E. (2009). Key Issues in Mobile Marketing: Permission and Acceptance. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications (pp. 257-268). IGI Global. https://doi.org/10.4018/978-1-60566-054-7.ch023
Chicago
Barnes, Stuart J., and Eusebio Scornavacca. "Key Issues in Mobile Marketing: Permission and Acceptance." In Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, 257-268. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-054-7.ch023
Export Reference