MLA
Barnes, Stuart J., and Eusebio Scornavacca. "Key Issues in Mobile Marketing: Permission and Acceptance." Selected Readings on Telecommunications and Networking, edited by Jairo Gutierrez , IGI Global, 2009, pp. 346-356. https://doi.org/10.4018/978-1-60566-094-3.ch024
APA
Barnes, S. J. & Scornavacca, E. (2009). Key Issues in Mobile Marketing: Permission and Acceptance. In J. Gutierrez (Ed.), Selected Readings on Telecommunications and Networking (pp. 346-356). IGI Global. https://doi.org/10.4018/978-1-60566-094-3.ch024
Chicago
Barnes, Stuart J., and Eusebio Scornavacca. "Key Issues in Mobile Marketing: Permission and Acceptance." In Selected Readings on Telecommunications and Networking, edited by Jairo Gutierrez , 346-356. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-094-3.ch024
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