Leveraging AI for E-Business Transformation

Abstract

The chapter explores the substantial role that artificial intelligence (AI) plays in the evolution and success of e-businesses in today's digital marketplace. As the landscape is constantly fluctuating due to evolving consumer behaviors and disruptive technologies, e-businesses are leveraging AI to achieve unprecedented levels of efficiency, personalization, and customer understanding. The document highlights the concept of 'Digital Darwinism', emphasizing that only adaptable businesses survive in the digital age, positioning AI as a crucial tool for survival and success. The document further explains the applications of AI technologies such as machine learning, deep learning, natural language processing, and computer vision in various aspects of e-business. AI enables businesses to automate repetitive tasks, thereby increasing efficiency and productivity. It also enhances customer experiences by offering personalization and improved service.