MLA
Van Dyke, Thomas P., Hamid R. Nemati and Christopher D. Barko. "Leveraging Customer Data Integration for Effective E-CRM Analytics." Encyclopedia of E-Commerce, E-Government, and Mobile Commerce. IGI Global, 2006. 703-708. Web. 25 Apr. 2018. doi:10.4018/978-1-59140-799-7.ch113
APA
Van Dyke, T. P., Nemati, H. R., & Barko, C. D. (2006). Leveraging Customer Data Integration for Effective E-CRM Analytics. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of E-Commerce, E-Government, and Mobile Commerce (pp. 703-708). Hershey, PA: IGI Global. doi:10.4018/978-1-59140-799-7.ch113
Chicago
Van Dyke, Thomas P., Hamid R. Nemati and Christopher D. Barko. "Leveraging Customer Data Integration for Effective E-CRM Analytics." In Encyclopedia of E-Commerce, E-Government, and Mobile Commerce, ed. Mehdi Khosrow-Pour, D.B.A., 703-708 (2006), accessed April 25, 2018. doi:10.4018/978-1-59140-799-7.ch113
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