MLA
Van Dyke, Thomas P., et al. "Leveraging Customer Data Integration for Effective E-CRM Analytics." Encyclopedia of E-Commerce, E-Government, and Mobile Commerce, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2006, pp. 703-708. https://doi.org/10.4018/978-1-59140-799-7.ch113
APA
Van Dyke, T. P., Nemati, H. R., & Barko, C. D. (2006). Leveraging Customer Data Integration for Effective E-CRM Analytics. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of E-Commerce, E-Government, and Mobile Commerce (pp. 703-708). IGI Global. https://doi.org/10.4018/978-1-59140-799-7.ch113
Chicago
Van Dyke, Thomas P., Hamid R. Nemati, and Christopher D. Barko. "Leveraging Customer Data Integration for Effective E-CRM Analytics." In Encyclopedia of E-Commerce, E-Government, and Mobile Commerce, edited by Mehdi Khosrow-Pour, D.B.A., 703-708. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-799-7.ch113
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