Leveraging Geographical Indications for Tourism Development and Destination Branding

Abstract

This chapter explores the pivotal role of Geographical Indications (GIs) in advancing tourism development and enhancing destination branding. This review aims to investigate how GIs can be strategically utilized to boost tourism and create distinctive brand identities for destinations. It also examines how GIs contribute to destination branding by defining branding concepts, exploring branding strategies that incorporate GIs, and reviewing successful campaigns. Challenges and considerations related to authenticity, commercialization, and maintaining the integrity of GIs are also discussed. Additionally, the chapter evaluates the economic, social, and cultural impacts of GIs on local communities. Leveraging GIs offers a powerful approach to enriching tourism experiences and strengthening regional identities, with significant implications for both local economies and cultural heritage.