Leveraging Knowledge Assets in Firms of the Digital Era

Leveraging Knowledge Assets in Firms of the Digital Era

Gregoris Mentzas (National Technical University of Athens, Greece) and Dimitris Apostolou (Planet Ernst & Young, Greece)
Copyright: © 2004 |Pages: 23
DOI: 10.4018/978-1-59140-158-2.ch018
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The management of organisational knowledge can be a key lever for improving performance, boosting productivity and creativity, and facilitating innovation in corporate settings. The commonly used approaches for managing knowledge followed one of two perspectives: the process-centric (a primarily people-based approach that treats knowledge management as a social communication process) and a product-centric approach (that is mostly content-based and focuses on knowledge-related artifacts). This chapter presents a strategic management approach and an integrated solution that are knowledge asset-based and attempt to fuse the aforementioned two approaches in a balanced manner. The overall approach builds upon and extends the resource-based view of the firm by explicitly treating knowledge assets as the main driver for innovation and learning. The approach is demonstrated with a case study that focuses on the knowledge networks of a software firm.

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