MLA
Bauer, Christian, and Arno Scharl. "Leveraging Online Information to Build Customer Relationships." Internet Marketing Research: Theory and Practice, edited by Ook Lee, IGI Global, 2001, pp. 15-30. https://doi.org/10.4018/978-1-878289-97-1.ch014
APA
Bauer, C. & Scharl, A. (2001). Leveraging Online Information to Build Customer Relationships. In O. Lee (Ed.), Internet Marketing Research: Theory and Practice (pp. 15-30). IGI Global Scientific Publishing. https://doi.org/10.4018/978-1-878289-97-1.ch014
Chicago
Bauer, Christian, and Arno Scharl. "Leveraging Online Information to Build Customer Relationships." In Internet Marketing Research: Theory and Practice, edited by Ook Lee, 15-30. Hershey, PA: IGI Global, 2001. https://doi.org/10.4018/978-1-878289-97-1.ch014
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