Local Fairs: Festivals and Sustainable Tourism Development in Rajasthan

Introduction

National parks, wildlife parks, historic sites, museums, cultural and heritage sites, art galleries, amusement parks, sports facilities, transportation facilities, casinos, shopping centers, and other attractions are included in a nation's assets. There are also numerous temporary attractions, such as fairs and festivals. Festivals, fairs, and events are some of the tourism sectors that are expanding the quickest worldwide. With the aid of traditions and culture, various festivals are being created all over the world in both large cities and small villages in an effort to draw tourists and improve the reputation of the location. These celebrations are a crucial component of cultural tourism.

The promotion of many locations' desire to share their culture, customs, environment and social values with tourists. Festivals act as stress relievers and assist us in maintaining emotional equilibrium. In India, Rajasthan is a colorful, bright and vivacious place. It is at the top of the list in terms of celebrations, customs, and culture. It is sometimes referred to as a Jewel in the Desert because it shines more brightly during its fairs and festivals. Festivals have also been a significant component of Rajasthani culture because of their celebratory tone. The lyrics to the well-known folk song “Padharo Mhare Desh” is “Welcome to my country.” The hospitality of Rajasthan is renowned around the world. The fairs and festivals of this nation give major contributions to the image of Incredible India. The domestic and international markets have shown a tremendous deal of interest in local festival celebrations. The major stakeholders feel that with the right festival marketing or positioning, this specific category may prove to be India's biggest tourist draw. This new trend is developing into a tremendous advantage for the Indian tourism industry.