Locative Communication and the Increase of Relevance of the Place in Communication

Locative Communication and the Increase of Relevance of the Place in Communication

Macello Medeiros (Federal University of Recôncavo of Bahia, Brazil)
DOI: 10.4018/978-1-4666-5888-2.ch201
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Introduction

A soccer match is a sporting event that in some cases, can be considered a spectacle bringing together on a same stage, main and supporting actors, spectators and all the technical crew as the stagehand, illuminators, sound designers, cameramen, etc. From the perspective of the fans that go to the stadium to see your football team, the experience of watching the game can be accomplished in different ways, depending on the place where is the audience. The more fanatics go to the stadium to interact with other spectators and also, somehow, with the actors, since the “rules” of this event allow such participation in a more intense activity.

A second option to watch this sporting event is through the media. Even in faraway places, with reference to the soccer matches of the first division teams that play often in the stadium located in the state capitals, the faithful fans can track the performance of your team through the airwaves via radio, for example (It’s noteworthy that this vehicle of communication was responsible, among others things, for the first transmission of a World Cup in Brazil in 1938!). Another way to watch the matches is by TV, at least for those who are within the range of broadcasting or by cable. Television offers some advantages in transmission over the radio especially in regard to the audiovisual language, uniting in a single transmission channel, the sound and image of the soccer match.

Following the technological evolution of media, a third option arises from the digital convergence. Nowadays is possible to watch the soccer match in specialized websites on the Internet via streaming or follow the news in real time through the websites of the mass media. Moreover, in this latter form that enables to follow the game through constant text updates published on these websites, it´s possible also follow the soccer match in some blogs, micro-blogs (as Twitter), social networks (as Facebook), or via SMS, directly to the phone, notifying the main moves during the game.

However, following in the same footsteps of this technological evolution in communication, a fourth option is being offered in some stadiums for soccer fans who are watching the game in person. Some additional information about the game is sent direct to their mobile devices using a short range wireless technology: the Bluetooth connection. The soccer fans can to review the “gols” of your team or the best moments of the match while they are in the bar drinking a beer during the halftime of the match, for example. In the end of it, they can also receive a summary of the game with the numbers of their team in the championship which are playing while they are leaving the stadium.

Based on this scenario that it was described and taking as an example a soccer match, we can perceive that there is a relationship between this event, its audience, the interaction between them and their mode of transmission of the information. It’s not necessary to say that one of the features that hold the “system operating normally” is the communication, joining the elements mentioned. We can verify this situation from the presence of the fans in the stadium that interact in different ways with the match and with other fans or even through the mediation of the games. This mediation could be in “real time” via radio or TV, and Internet or even asynchronously via Bluetooth connection or through newspapers and magazines, as well as news presented in this kind of mass media printed. But beyond the means of communication being used for the transmission of the event, the “place” where such communication occurs (in the case of soccer match, between this event and fans) is another feature that can also be considered when we observe the four forms of transmission.

This article therefore proposes a study on the place in communication from three aspects: the type of interaction, the technical means of transmission and the contexts of production, emission and reception of information. Based on this study, we can also observe the appearance of four forms of communication: the Local Communication, the Situated Communication, the Global Communication and the Locative Communication. The main objective in this work is to present the Locative Communication and how the information emanates from the place.

Key Terms in this Chapter

Communication: Symbolic exchange between entities.

Producer: Who produces the information.

Interaction: Provide the communication.

Context: Where the information is produced, sent and/or received.

Information: Result of data process.

Bluetooth: Wireless conection with small coverage.

Place: Result of fixed points, meaning and sense of belonging.

Sender: Who sends the information.

Space: Contains the place.

Media: Differents means of communication.

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