Luxury Fashion Industry Through the Lenses of Artificial Intelligence

Abstract

Artificial Intelligence (AI) is transforming industries, and the luxury fashion industry is no exception. Its influence is stronger than ever, transforming design processes, boosting sustainability, and enhancing customer experiences. With AI tools like generative design platforms, brands can develop innovative designs faster and more efficiently. New technologies, like AI-powered design platforms and chatbots, are helping the fashion industry become more sustainable, personalized, and secure. The luxury fashion industry, known for its long history and exclusive appeal, is now using new technologies like artificial intelligence (AI) to improve customer experiences and to stay ahead of the competition. Accordingly, the present chapter aims to explore the potential of AI in improving the performance of luxury fashion brands. This study will bring significant insights to researchers and organizations by exploring the potential benefits of AI in transforming luxury fashion brands.