MLA
Gurau, Calin. "The Management of CRM Information Systems in Small B2B Service Organisations: A Comparison between French and British Firms." Enterprise Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2011, pp. 1327-1340. https://doi.org/10.4018/978-1-61692-852-0.ch510
APA
Gurau, C. (2011). The Management of CRM Information Systems in Small B2B Service Organisations: A Comparison between French and British Firms. In I. Management Association (Ed.), Enterprise Information Systems: Concepts, Methodologies, Tools and Applications (pp. 1327-1340). IGI Global. https://doi.org/10.4018/978-1-61692-852-0.ch510
Chicago
Gurau, Calin. "The Management of CRM Information Systems in Small B2B Service Organisations: A Comparison between French and British Firms." In Enterprise Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1327-1340. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61692-852-0.ch510
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