Managing Risks in the Innovation Projects in the Services Sector: A Case Study for the Mobile Communication

Managing Risks in the Innovation Projects in the Services Sector: A Case Study for the Mobile Communication

Stelian Stancu (Bucharest University of Economic Studies, Centre for Industrial and Services Economics, Romania)
DOI: 10.4018/978-1-5225-0335-4.ch009
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Abstract

The purpose of this chapter is to provide a review on the similarities and/or the heterogeneity of the innovation taxonomy that could be found in the economic domain highlighting that in the specialized literature different terms are used for the same type of technical change and innovation and the same term is used for different types of innovation. This classification ambiguity represents a challenge when comparing different studies. Schumpeter highlights how technical knowledge is acquired both through invention and innovation. A detailed review of the innovation taxonomy in an economy of innovation will be provided. Taxonomy of innovation in the technology management is also provided. An analysis of the innovation projects characteristics in service industry is presented, as the basis for a proposed framework for managing risks. A case study for the Romanian mobile communication industry using data provided by specialized publications is presented at the end of the chapter.
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Introduction

The main objective of this chapter is to provide an overview of the similarities in regards to the taxonomy of innovation in the economic context, considering that the technical knowledge is acquired both through invention and innovation. More specifically, the chapter provides a detailed review of the innovation taxonomy first in an economy of innovation and second in the technology management. An analysis covering the innovation projects in the mobile communication services’ market in Romania is conducted using data extracted from specialized databases.

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