Managing Value-Creation in the Digital Economy

Abstract

Value-creation and maintenance of a sustained revenue stream in the digital economy continue to elude most businesses. With the exception of advanced firms such as Dell™, Virgin®, Yahoo!®, and eBay®, relatively few firms have been able to leverage Internet technologies to create sustainable business models. From a strategic perspective, although firms are freed of the strictures of vertical integration, they face the daunting task of orchestrating a constantly changing web of suppliers and partners to create appealing products for increasingly sophisticated, fickle customers.