Managing Value-Creation in the Digital Economy

Managing Value-Creation in the Digital Economy

John C. McIntosh (Bentley College, USA) and Keng L. Siau (Missouri University of Science and Technology, USA)
DOI: 10.4018/978-1-59140-553-5.ch333
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Value-creation and maintenance of a sustained revenue stream in the digital economy continue to elude most businesses. With the exception of advanced firms such as Dell™, Virgin®, Yahoo!®, and eBay®, relatively few firms have been able to leverage Internet technologies to create sustainable business models. From a strategic perspective, although firms are freed of the strictures of vertical integration, they face the daunting task of orchestrating a constantly changing web of suppliers and partners to create appealing products for increasingly sophisticated, fickle customers.

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