MLA
Gopal, Pulidindi Venu, and Aswini Priya. "Market Orientation and Supply Chain Performance, Mediating Role of Supply Chain Management Strategy: An Empirical Analysis." Emerging Applications in Supply Chains for Sustainable Business Development, edited by M. Vijaya Kumar, et al., IGI Global, 2019, pp. 160-178. https://doi.org/10.4018/978-1-5225-5424-0.ch010
APA
Gopal, P. V. & Priya, A. (2019). Market Orientation and Supply Chain Performance, Mediating Role of Supply Chain Management Strategy: An Empirical Analysis. In M. Kumar, G. Putnik, K. Jayakrishna, V. Pillai, & L. Varela (Eds.), Emerging Applications in Supply Chains for Sustainable Business Development (pp. 160-178). IGI Global. https://doi.org/10.4018/978-1-5225-5424-0.ch010
Chicago
Gopal, Pulidindi Venu, and Aswini Priya. "Market Orientation and Supply Chain Performance, Mediating Role of Supply Chain Management Strategy: An Empirical Analysis." In Emerging Applications in Supply Chains for Sustainable Business Development, edited by M. Vijaya Kumar, et al., 160-178. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-5424-0.ch010
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