MLA
Jiménez-Zarco, Ana Isabel, et al. "Marketing 4.0: Enhancing Consumer-Brand Engagement through Big Data Analysis." Socio-Economic Perspectives on Consumer Engagement and Buying Behavior, edited by Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, IGI Global, 2017, pp. 94-117. https://doi.org/10.4018/978-1-5225-2139-6.ch005
APA
Jiménez-Zarco, A. I., Rospigliosi, A., Martínez-Ruiz, M. P., & Izquierdo-Yusta, A. (2017). Marketing 4.0: Enhancing Consumer-Brand Engagement through Big Data Analysis. In H. Kaufmann & M. Panni (Eds.), Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (pp. 94-117). IGI Global. https://doi.org/10.4018/978-1-5225-2139-6.ch005
Chicago
Jiménez-Zarco, Ana Isabel, et al. "Marketing 4.0: Enhancing Consumer-Brand Engagement through Big Data Analysis." In Socio-Economic Perspectives on Consumer Engagement and Buying Behavior, edited by Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, 94-117. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2139-6.ch005
Export Reference