MLA
Jiménez-Zarco, Ana Isabel,et al. "Marketing 4.0: Enhancing Consumer-Brand Engagement Through Big Data Analysis." Web Services: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 2172-2195. http://doi:10.4018/978-1-5225-7501-6.ch113
APA
Jiménez-Zarco, A. I., Rospigliosi, A., Martínez-Ruiz, M. P., & Izquierdo-Yusta, A. (2019). Marketing 4.0: Enhancing Consumer-Brand Engagement Through Big Data Analysis. In Management Association, I. (Ed.), Web Services: Concepts, Methodologies, Tools, and Applications (pp. 2172-2195). IGI Global. http://doi:10.4018/978-1-5225-7501-6.ch113
Chicago
Jiménez-Zarco, Ana Isabel and Asher Rospigliosi, María Pilar Martínez-Ruiz, and Alicia Izquierdo-Yusta. "Marketing 4.0: Enhancing Consumer-Brand Engagement Through Big Data Analysis." In Web Services: Concepts, Methodologies, Tools, and Applications. edited by Information Resources Management Association, 2172-2195. Hershey, PA: IGI Global, 2019. http://doi:10.4018/978-1-5225-7501-6.ch113
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