MLA
Assadi, Djamchid, and Meredith Hudson. "Marketing Analysis of Emerging Peer-to-Peer Microlending Websites." Advanced Technologies for Microfinance: Solutions and Challenges, edited by Arvind Ashta, IGI Global, 2011, pp. 185-205. https://doi.org/10.4018/978-1-61520-993-4.ch011
APA
Assadi, D. & Hudson, M. (2011). Marketing Analysis of Emerging Peer-to-Peer Microlending Websites. In A. Ashta (Ed.), Advanced Technologies for Microfinance: Solutions and Challenges (pp. 185-205). IGI Global. https://doi.org/10.4018/978-1-61520-993-4.ch011
Chicago
Assadi, Djamchid, and Meredith Hudson. "Marketing Analysis of Emerging Peer-to-Peer Microlending Websites." In Advanced Technologies for Microfinance: Solutions and Challenges, edited by Arvind Ashta, 185-205. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61520-993-4.ch011
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