MLA
Ley, Kathryn and Ruth Gannon-Cook. "Marketing a Blended University Program: An Action Research Case Study." E-Marketing: Concepts, Methodologies, Tools, and Applications. IGI Global, 2012. 591-608. Web. 13 Dec. 2019. doi:10.4018/978-1-4666-1598-4.ch035
APA
Ley, K., & Gannon-Cook, R. (2012). Marketing a Blended University Program: An Action Research Case Study. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 591-608). Hershey, PA: IGI Global. doi:10.4018/978-1-4666-1598-4.ch035
Chicago
Ley, Kathryn and Ruth Gannon-Cook. "Marketing a Blended University Program: An Action Research Case Study." In E-Marketing: Concepts, Methodologies, Tools, and Applications, ed. Information Resources Management Association, 591-608 (2012), accessed December 13, 2019. doi:10.4018/978-1-4666-1598-4.ch035
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