MLA
Lo, Victor S.Y. "Marketing Data Mining." Data Warehousing and Mining: Concepts, Methodologies, Tools, and Applications. IGI Global, 2008. 2824-2832. Web. 22 Apr. 2018. doi:10.4018/978-1-59904-951-9.ch177
APA
Lo, V. S. (2008). Marketing Data Mining. In J. Wang (Ed.), Data Warehousing and Mining: Concepts, Methodologies, Tools, and Applications (pp. 2824-2832). Hershey, PA: IGI Global. doi:10.4018/978-1-59904-951-9.ch177
Chicago
Lo, Victor S.Y. "Marketing Data Mining." In Data Warehousing and Mining: Concepts, Methodologies, Tools, and Applications, ed. John Wang, 2824-2832 (2008), accessed April 22, 2018. doi:10.4018/978-1-59904-951-9.ch177
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