Marketing Information Products and Services Through Digital Platforms: Tools and Skills

Marketing Information Products and Services Through Digital Platforms: Tools and Skills

Roseline O. Ogundokun (Landmark University, Nigeria), Joel O. Afolayan (Michael Imoudu National Institute for Labour Studies, Nigeria), Adekanmi A. Adegun (Landmark University, Nigeria) and Abiola G. Afolabi (Michael Imoudu National Institute for Labour Studies, Nigeria)
DOI: 10.4018/978-1-5225-9034-7.ch005

Abstract

Library and information science (LIS) has developed gradually over a period of time taking the opportunity of technology being spread widely. Library management system (LMS) is one of such earlier areas where ICT have been applied to the operations of the library. LSM will allow librarians to be keeping greater restriction over data stores and applications containing delicate, secretive, confidential, or revealing information about customers, products, clients. The emergence of cloud computing is creating a new area of research in relation to libraries. Cloud computing is being influenced by the developers of library systems to facilitate the possibility of moving away from ILS/LMS called library services platforms (LSP). This chapter studied and reviewed cloud computing, its uses, cloud computing in libraries and projects LSPS, market information products and services, digital platforms. Recommendations were made based on the outcomes of the study.
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Introduction

The emergence of cloud computing has tremendously provided help to most businesses and organizations to provide the organization’s customers or users with quality services via the internet. The National Institute of Standards and Technology defines cloud computing as a platform for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g. networks, servers, storage, applications, and services) that can be rapidly provisioned and released with little or no management effort or service provider interaction (Mell, 2009). Furthermore, in 2011, Priya gave a definition that Cloud computing is a technology which provides you a service through which you can use all the computer hardware and software sitting on your desktop, or somewhere inside your network but they are not actually installed on your computer, it is provided for you as a service by another company and accessed over the Internet. In one developmental study, (Cleveland, 2012) Cloud computing as a technology that uses the Internet alongside the central remote servers to maintain data and application. Hence, cloud computing is a technology that is fast move out and becoming apparent and visible that will offer permission to users to store files, share files and applications on the Internet.

In the study by Olabiyisi, Fagbola, Babatunde (2012), cloud computing is an elastic and scalable utility model that offers flexible, ubiquitous, on-demand network access to a shared pool of configurable computing resources (for example, servers, data centers, networks, applications and services) that can be rapidly provided and released with limited interaction of service provider or the management. It provides shared infrastructure, self-service, dynamic and virtualized pay-per-use platforms which put it on high demand. Cloud computing implies a level of dynamic, flexible resource sharing and allocation of assets.

According to Tuncay (2010), a library can benefit from using cloud computing technology by increasing computing performance, storage capacity, universal accessibility and cost reduction. This can help the library in terms of fixed and maintenance cost reduction in the IT investment of both hardware and software as well as computer services. With cloud computing, libraries may prevent financial waste, better track staff activities, and avert technological headaches such as computer viruses, system crashes, and loss of data. When cloud computing is used in the library, this will likely have a significant impact on library services.

In 2012, Spreeuwenberg’s study of cloud computing, the author stated that it has become easier to access data with several devices. Especially for mobile devices, this can be really useful since the only thing that is needed is an internet connection. Libraries are shifting their services to cloud computing technology to facilitate its services anywhere and anytime. In libraries, the following have been identified as possible areas of applying cloud computing: Building Digital Library/Repositories, Searching Library Data, Web Site Hosting, Searching Scholarly Content, File Storage, Building Community Power, and Library Automation.

Prior to application of Information and Communication Technology (ICT), the tasks in the libraries were performed manually and independently from one another. Tasks such as collection development, cataloging and classification, circulation and reference services, current awareness (CA), selective dissemination of information (SDI), and other bibliographic services were being carried out manually and far from one another. However, with the embracement of interdisciplinary concepts such as computer software/hardware and telecommunication engineering and technology, the services in the library are better carried out through the use of an integrated library system. An integrated library system (ILS), also known as a library management system (LMS), and henceforth referred to as ILS/LMS is an enterprise resource planning system for a library which is used basically to track items owned, orders made, bills paid, and records of patrons who have borrowed library resources at one time or the other (Adegbilero-Iwari and Hamzat, 2017).

Key Terms in this Chapter

Marketing Mix: This concept is defined as an amalgamation of features that can be powered by a firm (Enterprise) to affect customers to acquire its products. The marketing mix refers to the set of measures, or strategies, that a company applies to advance its brand or product in the market.

Cloud Computing: This is the operation of using a system to remote servers hosted on the cyberspace to reserve, supervise and process data rather than a nearby server or a personal computer. Cloud computing is an information technology (IT) pattern that permits universal access to shared pools of arrangeable system resources and higher-level services that can be quickly prepared with very little management attempt, many times through the Internet.

Library and Information Science: Library and Information Science is a vocation that is filled up of people very keen on making a positive change in the world. Library and information science is a meta-discipline, extending what we bear in mind as traditional academic research disciplines (e.g., economics, biology, history, etc.).

Library Service Platform: The concept library services platform relates a kind of library resource management system with a set of properties that contrast substantially from the long-standing genre of the integrated or combined library system

Digital Platform: A digital platform is an established device erected on present-day cloud technology that makes the evolution of software or programs easy. It is, nevertheless, not a product in itself. The services, applications, and solutions on the platform are the products that you as a customer will interact with and pay for.

Library Management Systems: LMS is also called an automated library system. It is defined as software that has been established to manage basic housekeeping function of a library. LMS helps to provide information on any book present in the library to the user as well as staff number. It also keeps a track of book published, given in return and added to the library.

Digital Transformation: Digital transformation is the integration of digital technology into all domains of business, essentially altering how you function and administer value to customers or consumer. It's also a cultural change that necessitates organizations to constantly challenge the status quo, experiment, and get comfortable with failure.

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