Marketing Mountain Tourism: Strategies for Promoting Tea Estates as Travel Destinations

Abstract

Mountains are a famous tourist destination because of its breathtaking scenery, extensive cultural history, and diverse ecosystems. Mountain tourism is a popular location for tourists who are searching for both relaxation and excitement. As a result of the fact that they combine the allure of nature with the illustrious history and ongoing interest of tea production, tea estates stand out as one of a kind vacation destinations in this context. Throughout the course of this chapter, we are going to talk about some of the most successful marketing tactics for tea plantations as eco-friendly vacation locations that are able to appeal to a wide range of interests. Travelers have the option to enjoy travel experiences that are unmatched when they visit tea farms, which are frequently situated in highland settings that are peaceful and attractive. It is precisely because of the undulating tea plantations and the tranquil surroundings that they provide that they are a wonderful escape from the rush and bustle of city life.