Marketing Strategies on Social Media in the Hotel Industry: A Comprehensive Analysis

Abstract

Social media has transformed the marketing landscape for the hospitality industry, enabling hotels to engage with customers, promote services, and drive bookings in innovative ways. This study investigates the effectiveness of social media marketing strategies in the hotel industry, using primary data collected from marketing professionals and consumers. It identifies key drivers of engagement, analyzes the return on investment (ROI) from social media campaigns, and offers actionable recommendations for enhancing marketing efforts. Findings reveal that personalized content, visual storytelling, and influencer collaborations significantly impact customer acquisition and retention. The paper concludes with suggestions for leveraging analytics, content localization, and digital communication training for optimal results.