MLA
Rajagopal, Dr. "Marketing Strategy, Technology and Modes of Entry in Global Retailing." Global Business: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2011, pp. 1-27. https://doi.org/10.4018/978-1-60960-587-2.ch101
APA
Rajagopal, D. (2011). Marketing Strategy, Technology and Modes of Entry in Global Retailing. In I. Management Association (Ed.), Global Business: Concepts, Methodologies, Tools and Applications (pp. 1-27). IGI Global. https://doi.org/10.4018/978-1-60960-587-2.ch101
Chicago
Rajagopal, Dr. "Marketing Strategy, Technology and Modes of Entry in Global Retailing." In Global Business: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1-27. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-587-2.ch101
Export Reference