Mastering Big Data in the Digital Age

Mastering Big Data in the Digital Age

Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
Copyright: © 2016 |Pages: 26
DOI: 10.4018/978-1-5225-0182-4.ch008
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Abstract

This chapter explains the overview of big data; the volume, velocity, variety, veracity, and variability of big data; the privacy and security of big data applications; big data and multimedia utilization; the concept of MapReduce; the concept of Hadoop; big data and data mining; big data and cloud computing; the applications of big data in health care industry; the applications of big data analytics in tourism and hospitality industry; and the challenges and implications of big data in the digital age. Big data is the large volumes of data of high velocity and their variety requiring information processing to add value to the information in the future. The chapter argues that applying big data has the potential to increase organizational performance and gain sustainable competitive advantage in the digital age.
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Background

The quantity of data is exploding worldwide, and the ability to analyze large data sets, also known as big data, is a significant factor for competitiveness that is underpinning the new waves of productivity, growth, and innovation (Kitchin, 2014). The advancements in big data analysis offer the cost-effective opportunities for the improvements in the critical decision-making development areas, such as health care, employment, economic productivity, crime, security, natural disasters, and resource management (Tinati, Halford, Carr, & Pope, 2014). Big data technology revolutionizes commerce and society. The unlimited potential of a data-driven economy is widely recognized, and there is an increasing enthusiasm for the notion of big data (Shin & Choi, 2015).

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