MLA
Portillo Pizana, Jesus Enrique. "Measuring Consumer Attitudes Towards Self-Service Technologies." Electronic Services: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2010, pp. 1490-1514. https://doi.org/10.4018/978-1-61520-967-5.ch091
APA
Portillo Pizana, J. E. (2010). Measuring Consumer Attitudes Towards Self-Service Technologies. In I. Management Association (Ed.), Electronic Services: Concepts, Methodologies, Tools and Applications (pp. 1490-1514). IGI Global. https://doi.org/10.4018/978-1-61520-967-5.ch091
Chicago
Portillo Pizana, Jesus Enrique. "Measuring Consumer Attitudes Towards Self-Service Technologies." In Electronic Services: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1490-1514. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-967-5.ch091
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