MLA
Sexton, Donald E. "Measuring Multinational Enterprise Marketing Performance." Multinational Enterprise Management Strategies in Developing Countries, edited by Mohammad Ayub Khan, IGI Global, 2016, pp. 89-107. https://doi.org/10.4018/978-1-5225-0276-0.ch005
APA
Sexton, D. E. (2016). Measuring Multinational Enterprise Marketing Performance. In M. Khan (Ed.), Multinational Enterprise Management Strategies in Developing Countries (pp. 89-107). IGI Global. https://doi.org/10.4018/978-1-5225-0276-0.ch005
Chicago
Sexton, Donald E. "Measuring Multinational Enterprise Marketing Performance." In Multinational Enterprise Management Strategies in Developing Countries, edited by Mohammad Ayub Khan, 89-107. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0276-0.ch005
Export Reference