Measuring ROI in E-Commerce Applications: Analysis to Action

Measuring ROI in E-Commerce Applications: Analysis to Action

Manuel Mogollon (Nortel Networks, USA) and Mahesh S. Raisinghani (University of Dallas, USA)
Copyright: © 2004 |Pages: 29
DOI: 10.4018/978-1-59140-140-7.ch008

Abstract

Measuring the Return on Investment (ROI) of a project is a key element of the IT Governance process. The research in this paper aims to provide an overview of how to calculate the ROI for e-commerce applications so that this information, and the attached ROI Calculator Tool Template, can be used by organizations to reduce the time in preparing the ROI for a project. Although there is much written about ROI, there is not that much said about how to prepare one, specifically for an e-commerce project. By reading this research paper and by using the ROI Calculator Tool, any IT group or organization that is going to deploy e-commerce applications will have a starting point for calculating ROIs.

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