Abstract
Communication is one of the areas most affected by technological developments. This change in the field of communication affects society in all its dimensions. Today, the media, which has become a force that affects, changes, and transforms social life in a serious way, is one of the most important elements of socialization. Media literacy is an extremely important concept to understand the functioning and policies of media institutions to ensure that individuals are not exposed to the manipulative effects of media production and to be able to analyze media content accurately. This study focuses on how media content is framed by addressing media and media literacy from a holistic perspective and emphasizes the importance of media literacy in analyzing these frameworks. In this context, the concept of media literacy is discussed in detail and how a sample news about media production is constructed in the context of critical media literacy is analyzed by the method of framing analysis.
TopIntroduction
“The border is not the place where something ends; rather, the border is what started something's existence, as the Greeks realized” (Bhabha, 2016)
Key Terms in this Chapter
Media Literacy: Media literacy, by its widely accepted definition, is of various types (visual, auditory, printed, etc.) to be able to access media messages, to analyze and evaluate the accessed media from a critical point of view and to produce their own media messages.
Framing Theory: Framing theory is an approach that states that media content is shaped according to specific ideologies and that content is presented with specific frames to draw the target audience's thinking and view of events to the desired point.
Critical Media Literacy: This is an approach based on critical pedagogy that states that individuals should acquire the ability to think analytically in the face of fictitious media content and to evaluate the complex structures in the background of messages.
Media Literacy Education: It is suggested that media has positive and negative effects on children's physical, cognitive and social development. Research shows that the place of media in time and space is increasing, especially in children's lives. On the other hand, it is known that media messages have their own unique structure, language and applications and that they are constantly changing and developing. Individuals need to be familiar with media messages and methods in order to use these media more efficiently and to develop awareness of some risks that may be exposed to doing so. Therefore, this situation reveals the importance of educating children about the media and the education to be given must be constantly updated. These studies carried out in leading countries in the field are called “media literacy” education.
Manipulation: The term used to influence or manipulate people outside their knowledge or even when they do not want to. Manipulation is used in several areas.