MLA
Pollach, Irene. "Media Richness in Online Consumer Interactions: An Exploratory Study of Consumer-Opinion Web Sites." Electronic Services: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2010, pp. 1472-1489. https://doi.org/10.4018/978-1-61520-967-5.ch090
APA
Pollach, I. (2010). Media Richness in Online Consumer Interactions: An Exploratory Study of Consumer-Opinion Web Sites. In I. Management Association (Ed.), Electronic Services: Concepts, Methodologies, Tools and Applications (pp. 1472-1489). IGI Global. https://doi.org/10.4018/978-1-61520-967-5.ch090
Chicago
Pollach, Irene. "Media Richness in Online Consumer Interactions: An Exploratory Study of Consumer-Opinion Web Sites." In Electronic Services: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1472-1489. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-967-5.ch090
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