Media, Social Media, and the Securitization of Mental Health Problems in Nepal: Yama Buddha's Case Study

Abstract

This chapter attempts to unfold the trend and nature of mainstream and social media coverage on mental health issues in Nepal through suicide case of Yama Buddha, a popular musician. Using the securitization theory and concepts of threat construction and threat neutralization, major findings through content analysis and key informant interviews reveal reputed mainstream media following cautious route towards threat neutralization and therefore, maintaining a level of journalistic professionalism. However, especially in the other online media, blogs, and other social media, there were sensationalist words and tone used to attract the audience, triggering various sorts of emotional responses, thereby fulfilling the act of securitization. Major recommendations from this chapter include more awareness and understanding about the nature and type of mental health problems; capacity building of journalists and media professionals to better understand and report on mental health problems; development and proper implementation of media guidelines on reporting mental health issues.