Millenials, Social Networking and Social Responsibility

Millenials, Social Networking and Social Responsibility

Sharmila Pixy Ferris (William Paterson University, USA)
DOI: 10.4018/978-1-60960-100-3.ch120
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In this chapter the author explores Millenials’ participation in the public good, investigating whether they use social networking for social responsibility. Millenials, the wired, connected generation for whom social networking is an essential aspect of life, are often criticized for their lack of social responsibility. Social networking, as new media uniquely a part of Millenials’ wired and connected lifestyles, has the potential to “transform citizenship.” To investigate Millenials’ social networking and social responsibility, a Webnography was conducted. Findings go against conventional wisdom as the author found that Millenials use social networking to take social and political action, engage in social entrepreneurship, and conduct charitable solicitation and donation.

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