MLA
Vakeel, Khadija Ali. "Mining Big Data for Marketing Intelligence." Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence, edited by Shrawan Kumar Trivedi, et al., IGI Global, 2017, pp. 250-258. https://doi.org/10.4018/978-1-5225-2031-3.ch015
APA
Vakeel, K. A. (2017). Mining Big Data for Marketing Intelligence. In S. Trivedi, S. Dey, A. Kumar, & T. Panda (Eds.), Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence (pp. 250-258). IGI Global. https://doi.org/10.4018/978-1-5225-2031-3.ch015
Chicago
Vakeel, Khadija Ali. "Mining Big Data for Marketing Intelligence." In Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence, edited by Shrawan Kumar Trivedi, et al., 250-258. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2031-3.ch015
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