MLA
Bagheri, Fatemeh, and Mohammad J. Tarokh. "Mining Customers Behavior Based on RFM Model to Improve the Customer Satisfaction." Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies, edited by Riyad Eid, IGI Global, 2013, pp. 258-270. https://doi.org/10.4018/978-1-4666-3631-6.ch015
APA
Bagheri, F. & Tarokh, M. J. (2013). Mining Customers Behavior Based on RFM Model to Improve the Customer Satisfaction. In R. Eid (Ed.), Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies (pp. 258-270). IGI Global. https://doi.org/10.4018/978-1-4666-3631-6.ch015
Chicago
Bagheri, Fatemeh, and Mohammad J. Tarokh. "Mining Customers Behavior Based on RFM Model to Improve the Customer Satisfaction." In Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies, edited by Riyad Eid, 258-270. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-3631-6.ch015
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