MIS Research Frontiers: Listening (More) to the Customer

MIS Research Frontiers: Listening (More) to the Customer

DOI: 10.4018/978-1-4666-0164-2.ch011
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This chapter presents new questions with respect to the research in Management Information Systems. The book continues with an assessment of the service factory concept presented in the previous chapter, and presents the results of a series of workshops held on this topic. The author asked the workshop participants to self-organise as groups and plan their actions for product development in each of the five case studies according to the principles of the service factory application framework so that they get exposed to the practical aspects of its usage. Results of this final iteration are reported in the last section, named “After Trial.”
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11.1. Hypotheses Testing And Validation

We came to the idea of structuring the hypotheses testing by means of a workshop-based approach as described in Section 10.3 of the previous Chapter, instead of the (simpler and easier to organise) type of an investigation based on the distribution of the questionnaire to a set of recipients. The reason was that this would invaluably enhance and exploit the most important element of a Situation Room namely the interactivity part. It was a fortunate event the availability of resources from the Innovation Relay Centre Help-Forward that enabled the organisation, the hosting, the conduct of the workshops, as well as the post-workshop secretarial support.

As described there regarding the organization of the workshops, there was a clear guidance to the participants that was helpful for us to recognize and separate the validity of each of the hypotheses made.

Though the filled out questionnaire has been appended as part of the previous Chapter in the form of Appendix 10.2, comments and remarks on the results for each of the five hypotheses of our research accompanied by comments and conclusions are provided in the next Section.

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