MLA
Jelassi, Tawfik, and Albrecht Enders. "Mobile Advertising: A European Perspective." Unwired Business: Cases in Mobile Business, edited by Stuart J. Barnes and Eusebio Scornavacca, IGI Global, 2006, pp. 82-95. https://doi.org/10.4018/978-1-59140-664-8.ch006
APA
Jelassi, T. & Enders, A. (2006). Mobile Advertising: A European Perspective. In S. Barnes & E. Scornavacca (Eds.), Unwired Business: Cases in Mobile Business (pp. 82-95). IGI Global. https://doi.org/10.4018/978-1-59140-664-8.ch006
Chicago
Jelassi, Tawfik, and Albrecht Enders. "Mobile Advertising: A European Perspective." In Unwired Business: Cases in Mobile Business, edited by Stuart J. Barnes and Eusebio Scornavacca, 82-95. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-664-8.ch006
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