Mobile-Based Advertising in Japan

S. Okazaki

doi:10.4018/978-1-59904-002-8.ch106

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Mobile-Based Advertising in Japan

S. Okazaki (Autonomous University of Madrid, Spain)

Source Title: Encyclopedia of Mobile Computing and Commerce

DOI: 10.4018/978-1-59904-002-8.ch106

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Abstract

The Internet-enabled mobile handset has rapidly achieved worldwide penetration. Combining personal telephony and sophisticated technologies, the mobile Internet has opened new opportunities for offering a diverse range of services, including interactive advertising. In Japan, D2 Communications offers various forms of mobile advertising services delivering promotional information from advertisers.

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Mobile-Based Advertising in Japan

Abstract

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