Mobile-Based Research Methods

Mobile-Based Research Methods

S. Okazaki (Autonomous University of Madrid, Spain), A. Katsukura (Dentsu Inc., Japan) and M. Nishiyama (Dentsu Communication Institute Inc., Japan)
Copyright: © 2007 |Pages: 5
DOI: 10.4018/978-1-59904-002-8.ch107


The aim of this article is to propose a framework of mobile-based survey methodology. Specifically, we attempt to establish guidelines for a questionnaire survey via the mobile device, in terms of cost, questionnaire format, incentives, target respondents, response rate, and data quality.

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