Mobile Commerce Adoption Barriers

Mobile Commerce Adoption Barriers

P. Mahatanankoon (Illinois State University, USA)
Copyright: © 2007 |Pages: 5
DOI: 10.4018/978-1-59904-002-8.ch076


The purpose of this article is to identify and explain different socio-psychological drivers and barriers affecting consumers’ motivations to use mobile commerce applications. These determinants are based on our literature reviews and exploratory consumer-based research. We later suggest a research framework to which researchers and practitioners can refer.

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