Mobile Commerce Adoption

Abstract

Mobile commerce can be a great potential to generate new streams of revenue for many established and new businesses. The penetration rates for mobile phone subscriptions in many countries show that there are significant opportunities to invest in and introduce mobile commerce services in many of these markets. The aim of this chapter is to explore and identify the various factors that influence the intention to adopt mobile commerce in Saudi banks and telecoms. A number of these factors were included in this research as they are chosen from well-known theories and investigated in the current study within the mobile commerce context using principal component analysis technique. The findings of the research show that seven components can affect the intention to adopt mobile commerce in Saudi banks and telecoms. The three most significant components that can affect the intention to adopt mobile commerce services in Saudi banks and telecoms are performance expectancy, organizational readiness, and mobile commerce features and opportunities.