Mobile Communication: A Study on Smart Phone and Mobile Application Use

Mobile Communication: A Study on Smart Phone and Mobile Application Use

Ozlem Hesapci-Sanaktekin (Bogazici University, Turkey) and Irem Somer (Istanbul Bilgi University, Turkey)
DOI: 10.4018/978-1-4666-1939-5.ch012
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With the improvements in communication technologies and the increased need for mobile communication among users, the mobile communication industry has been faced with fast-paced developments in the last few decades. The developments in mobile communication technologies provide opportunities that cannot be provided by traditional communication tools. Mobile applications are considered examples of such opportunities. The services offered by mobile phone technologies are diversified by the mobile applications that can be downloaded through digital platforms, and with these applications smart-phone users become even more active users. The current chapter reports findings from a study that employed a structured online questionnaire with 271 smart-phone users. The findings revealed that mobile application use, either free or paid, is explained by the period of smart-phone use, attitudes toward mobile applications, financial cost, and opinion leadership. Furthermore, free applications are more frequently used when the innovativeness increases and the perceived application cost decreases. The results present important outcomes for mobile companies, the digital platform providers, as well as mobile application producers.
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History Of The Mobile Phone

Until very recently, since its invention in 1876, the telephone had always been tied to an outlet with a cable, even though it constantly continued to develop. This was troublesome for some countries such as Japan, because it is composed of small islands, and for North European countries which have hundreds of kilometers of fiords and thousands of small islands that cause difficulties in building telephone lines and other essential infrastructure. As a consequence, these countries started to look for alternative ways of communication, and similar studies emerged in other countries, such as the USA, in short order. These efforts led to the development of cellular phones and to their instant commercialization (Basaran, 2010). The first usable mobile phones were created in 1973 by Motorola, although it was not the first company to launch the mobile phone. The first commercial cell phone was released by Nippon Telegraph and Telephone, a Japanese telecommunication company, in 1979. The first GSM network was established in Finland in 1991 with the advent of second-generation phones. While the first-generation cell phones were combinations of wired phone and radio, they became more and more sophisticated and complicated within a short time period with augmented activities (Basaran, 2010). Thus, cell phones started to become more than a means of communication for their users.

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