MLA
Liljander, Veronica, et al. "Do Mobile CRM Services Appeal to Loyalty Program Customers?." Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, IGI Global, 2009, pp. 1558-1575. https://doi.org/10.4018/978-1-60566-056-1.ch096
APA
Liljander, V., Polsa, P., & Forsberg, K. (2009). Do Mobile CRM Services Appeal to Loyalty Program Customers?. In I. Lee (Ed.), Electronic Business: Concepts, Methodologies, Tools, and Applications (pp. 1558-1575). IGI Global. https://doi.org/10.4018/978-1-60566-056-1.ch096
Chicago
Liljander, Veronica, Pia Polsa, and Kim Forsberg. "Do Mobile CRM Services Appeal to Loyalty Program Customers?." In Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, 1558-1575. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-056-1.ch096
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