MLA
Takeyasu, Kazuhiro. "Mobile Marketing." Information Systems Research Methods, Epistemology, and Applications. IGI Global, 2009. 328-341. Web. 5 Dec. 2019. doi:10.4018/978-1-60566-040-0.ch018
APA
Takeyasu, K. (2009). Mobile Marketing. In A. Cater-Steel, & L. Al-Hakim (Eds.), Information Systems Research Methods, Epistemology, and Applications (pp. 328-341). Hershey, PA: IGI Global. doi:10.4018/978-1-60566-040-0.ch018
Chicago
Takeyasu, Kazuhiro. "Mobile Marketing." In Information Systems Research Methods, Epistemology, and Applications, ed. Aileen Cater-Steel and Latif Al-Hakim, 328-341 (2009), accessed December 05, 2019. doi:10.4018/978-1-60566-040-0.ch018
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