Mobile Portals: The Development of M-Commerce Gateways

Mobile Portals: The Development of M-Commerce Gateways

III Clarke (James Madison University, USA) and Theresa B. Flaherty (James Madison University, USA)
Copyright: © 2003 |Pages: 17
DOI: 10.4018/978-1-59140-044-8.ch010
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Abstract

The proliferation of mobile Internet devices is creating an unparalleled opportunity for mobile commerce. Factors composing a productive M-commerce portal development strategy are investigated to improve a company’s strategy. Also explored are the nonpareil benefits of mobile applications to introduce a five-step approach for developing an effective mobile portal strategy.

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