Mobile Portals

Mobile Portals

Ofir Turel (California State University, USA) and Alexander Serenko (Lakehead University, Canada)
Copyright: © 2007 |Pages: 7
DOI: 10.4018/978-1-59140-989-2.ch099
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The diffusion of mobile services is one of important technological phenomena of the twenty-first century (Dholakia & Dholakia, 2003). According to the International Telecommunication Union,1 the number of mobile service users had exceeded 1.5 billion individual subscribers by early 2005. This represents around one-quarter of the world’s population. The introduction of .mobi, a new top-level domain,2 is expected to further facilitate the usage of mobile services. Because of their high penetration rates, mobile services have received cross-disciplinary academic attention (e.g., Ruhi & Turel, 2005; Serenko & Bontis, 2004; Turel, Serenko & Bontis, 2007; Turel, 2006; Turel & Serenko, 2006; Turel & Yuan, 2006; Turel et al., 2006). While the body of knowledge on mobile services in general is growing (Krogstie, Lyytinen, Opdahl, Pernici, Siau, & Smolander, 2004), there seems to be a gap in our understanding of a basic, yet important service that mobile service providers offer, namely mobile portals (m-portals).

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