Mobile Shopping: The New Retailing Industry in the 21st Century

Mobile Shopping: The New Retailing Industry in the 21st Century

Garry Wei-Han Tan (Universiti Tunku Abdul Rahman, Malaysia), Voon-Hsien Lee (Universiti Tunku Abdul Rahman, Malaysia), Choy-Har Wong (Wawasan Open University, Malaysia) and Keng-Boon Ooi (UCSI University, Malaysia)
DOI: 10.4018/978-1-4666-9787-4.ch102

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Key Terms in this Chapter

Near Field Communication: Allows devices to receive or transfer data simultaneously when they’re touched together or between close proximity. The technology adopts short-range wireless connectivity standard and have been widely adopted for payment.

Mobile Shopping: Monetary transactions conducted through internet enabled mobile devices over the wireless telecommunication network when purchasing goods or services.

Mobile Applications: Stand-alone software designed for smartphones operating system which allows the access of various internet services without the requirement of a web browser.

Electronic Shopping: The purchased of goods and services directly from a seller through the internet using wired-internet computer.

Technology Acceptance Model: Explain and predict individual’s adoption of new technology by underlying two main constructs namely perceived usefulness and perceived ease of use. The two constructs influence user’s attitude which follows by intention to use.

Enjoyment: The activity of using new innovation is considered to be enjoyable in its own right. The fun and playfulness is derived from the enjoyment experience of using the innovation.

Compatibility: The extent that the new technology is consistent with individuals past needs, experiences and behavioural pattern.

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