Mobile Strategy Roadmap

Mobile Strategy Roadmap

Francesco Falcone (Digital Business, Italy) and Marco Garito (Digital Business, Italy)
DOI: 10.4018/978-1-59140-817-8.ch032
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Convergence between business environment and technology solutions is a today challenge: is it possible to identify and adapt traditional business analysis tools into IT infrastructure and viceversa ? Mobile business has already dramatically changed our way of life: to get the most of it, it is necessary to understand how and when to take the next step in order to achieve the best possible results. After a short description of the current and available Mobile technologies, the chapter tackles the solutions that some companies have already implemented, enabling thus customers and stakeholder to efficiently and effectively cooperate: yes, because the bog news in mobile business is that such a technology makes business process and communications (either internal and external) visible. It is a true “one stop shop” where people are really always connected. It is now possible to create a framework where business environment and mobile solutions get together, enabling the development of a roadmap (or a mindset if you prefer so) that can be used to create new services. Enjoy the reading!

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