Mobile Technologies in the New Zealand Real-Estate Industry

Mobile Technologies in the New Zealand Real-Estate Industry

Eusebio Scornavacca (Victoria University of Wellington, New Zealand) and Federico Herrera (Victoria University of Wellington, New Zealand)
DOI: 10.4018/978-1-60960-487-5.ch006
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The Real Estate industry can be viewed as a prime candidate for using mobile data solutions since it possesses a dispersed workforce as well as intensive and complex information requirements. This paper investigates the perceived value of mobile technologies in the New Zealand Real-Estate industry. It was found that mobile technologies are perceived as a strategic element in the Real-Estate industry. However, the use of data services still is bounded by industry practices and voice remains the most used application among agents.
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2. M-Business And The Nz Real-Estate Industry

M-business can be understood as the use of mobile information technologies enabling organizational communication, coordination and management of the firm (Walker et al., 2006, Barnes, 2002). Analysing the value chain, Barnes (2002) identified that connectivity, interactivity, flexibility, location and ubiquity are key characteristics of m–business that define its uniqueness and potential. Furthermore, Folinas et al. (2002) as well as Siau and Shen (2003) identified some additional characteristics of m-business such as personalisation, time sensitivity and reachability.

The current literature is concerned with mobile interactions that are dominantly embedded within the Business-to-Consumer (B2C) relationships (Scornavacca et al., 2006a, Varshney and Vetter, 2000, Siau and Shen, 2003). However, there has been an increasing shift of focus onto the importance and potential of B2E applications (Basole, 2005, Berger et al., 2002, Leem et al., 2004, Oliva, 2002, Scornavacca et al., 2006a, Folinas et al., 2002).

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